With covid-19 restrictions lifting, people are looking ahead to the return of festivals and Gravenhurst has a new addition coming in June, the Tall Pines Music and Arts Festival.
Speaking to council at the Committee of the Whole meeting on March 15 Kevin Goodman explained that “I run an agency here in Toronto called Front Row Center and what we do is connect brands, bands and fans through creating events and experiences really built around entertainment. We produced three virtual music festivals during the pandemic and the last one was we produced was totally filmed in Muskoka, throughout the region. “
The all-Canadian line-up includes Sloan, Big Wreck, Ruby Waters, K-os, Bedouin Sound Clash, Boy Golden, The Beaches, Dear Rouge and more. The festival will run June 4-5 at the Muskoka Wharf in Gravenhurst.
“What we are really trying do is to create a community-focused, culturally curated event that embraces the local community, not just in Gravenhurst but across Muskoka…for 4000 of me and my closest friends the first weekend in June,” said Goodman.
He says he works with a lot with a company out of California, called AEG Golden Voice, currently on tour with Justin Bieber and soon will be running the Coachella festival in Indio, California.
However the Tall Pines festival will be a very Canadian event. ” Goodman said that they are “really trying to embrace the local community,” and gave an example choosing to use Muskoka Springs water, rather than bringing in Coke or Pepsi to supply it.
Goodman said ticket sales are going well, that they did an early bird sale and sold out of VIP passes for the weekend. He said to keep an eye out at the beginning of April for some special promotions, such as providing a discount code for locals.
The site was built based on diagrams to hold 4000-4500 people per day. Goodman said he hopes to make this an annual event and “hopes to grow it organically.”
A local marketplace, food trucks and art installations will also be a part of the weekend.
Deputy Mayor Lorenz thanked Goodman “for bringing your show to us, thanks for betting on us, we are ‘the little town that could.'”
More information and tickets can be found at https://www.tallpinesfestival.com/
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