The Salvation Army Church is hoping new animated LED signage will draw some attention from passersby on Manitoba Street.
Next week, Bracebridge General Committee will vote on the proposal, but Town staff are recommending approval, subject to conditions.
As noted in the staff report, the proposed sign would be double-sided and installed perpendicular to Manitoba Street. The proposed sign would consist of three components on each side of the sign. The top portion of the sign would include a backlit sign feature. The middle of the sign would be composed of LED screens capable of producing full colour and animation.
In response to concerns about the proliferation of signs containing digital and electronic displays, the Town moved to tighten restrictions in 2019. There is currently a moratorium restricting signage containing animation, electronic display, and/or LED screens. New LED signs need special approval.
Within the past 10 years, animated signs have been approved at various locations including St. Dominic Catholic Secondary School, the Rotary Club of Bracebridge on Wellington Street, Lakeland Holding Ltd on Taylor Road and several other locations.
Of note, the Town has received more than 200 sign permit applications in the past three years and approved just nine.
If approved, the signage will be subject to a lengthy list of conditions including that it be programmed to automatically turn off nightly not later than 9 p.m. and turn on not earlier than 6: a.m. Beginning nightly at dusk, the sign must auto-dim to not more than 50% of daytime brightness. If the sign is not capable of auto-dimming, then the sign must be turned off at dusk; The messages on the sign must also be light in colour, with the background being dark in colour. Messages with a light-coloured background are not permitted.
The general committee meeting is Tuesday at 9 am.
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