The Trillium Lakelands District School Board (TLDSB) announced on February 10, 2025, that it would be leaving X, formerly known as Tweeter.
“TLDSB has decided to discontinue the use of this social media platform,” reads a post by the organization.
Doppler reached out to the board, and Carolynne Bull, Manager of Communications Services for Trillium Lakelands District School Board, provided the following statement:
“Over the last year, we have noticed a big drop in engagement on X/Twitter, sometimes no engagement at all on some posts. As such, we believe it no longer serves the purpose of communicating with our communities and we have many other channels that do reach our audience such as SchoolMessenger, tldsb.ca, Instagram, Facebook, and LinkedIn. In addition to the decline of engagement, the content from outside sources shared on this platform, along with the changes to Twitter/X’s Adult Content Policy, simplified this decision.”
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